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Arnold®, Oroweat® and Brownberry® Fuel the U.S. Olympic Team Fire for Champion Ski Racer Lindsey Vonn as She Sets Her Sights on Gold

Online Sweepstakes Offers Trip to Meet World Champion Skier

HORSHAM, PA (January 8, 2010) — The official bread supplier of the U.S. Olympic Team, Arnold®, Oroweat® and Brownberry®, have teamed up with world renowned ski racer and peak performance athlete Lindsey Vonn to keep her on top of her game for the Vancouver Olympic Winter Games. Holding 22 World Cup wins in four disciplines, Vonn is the the most successful female American skier in World Cup history, and she is looking forward to the upcoming Olympic Winter Games. With her eye on the gold, Vonn knows that good nutrition is an important part of staying in shape.

"In preparation for the Olympic Winter Games, I made a promise to get in the best physical shape possible and improve my technical skiing," Vonn said. "As part of that promise, I focused on training and eating nutritiously. Oroweat 100% Whole Wheat Bread is always a part of my diet, but particularly during my intense preparation. Loaded with healthy whole grains, it gives me the energy I need."

"On behalf of Arnold, Oroweat and Brownberry Breads, we’re thrilled to be working with such an accomplished American athlete," said Dan Larson, Director of Marketing for Bimbo Bakeries USA. "Lindsey Vonn embodies health and fitness, and we hope our breads will help fuel her to victory!"

If it’s your dream to meet a sports legend, this may be your ultimate chance to go for the glory – both in the real world and online. The bakers of Arnold, Oroweat and Brownberry Breads are giving consumers a chance to experience the Olympic Winter Games on the web through the virtual Ski and Smile Photo Booth, a customizable e-card that allows users to upload a photo of themselves and create a snapshot with Vonn. Available at Oroweat.com and Arnoldbakery.com, the application offers three photo choices and five quotes, and can be sent to friends through e-mail, Facebook and Twitter. The web site also offers an online sweepstakes for a chance to win a once-in-a-lifetime trip to meet Vonn at a Colorado ski resort. Other great prizes include a 46” flat screen LCD TV and a fitness gaming console. Log on to www.oroweat.com or www.arnoldbakery.com to enter and see the official rules.

Arnold, Oroweat and Brownberry Breads are owned by Bimbo Bakeries USA and are distributed regionally. Arnold Breads are available in Eastern and Southeastern states; Brownberry is available in the Midwest, and Oroweat is available in Western states.

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For Further Information Contact:
Jessica Elker
Marina Maher Communications
212.485.6842
jelker@mahercomm.com

Amy Grosheider
Marina Maher Communications
212.485.6895
agrosheider@mahercomm.com